End on the Last Page

This is my one of my favorite grant writing secrets – not because it’s brilliant, but because it always brings a quizzical look to peoples’ faces.

Here’s the deal. If you are allowed 25 pages of narrative for a grant proposal, you need to end your proposal on the 25th page. Everyone else will.  If yours is shorter, the readers will notice that you didn’t use all of the space allocated to you and that everyone else did.  Then the readers will start flipping through your proposal trying to find what you left out.  Once they start looking for something missing, you’re done – because they will find something missing, some detail that isn’t clear enough.

So, if you find that you are finished with a grant narrative and you haven’t ended on the last page, go back and add more detail to your proposal. Where could data make your case stronger?  What element of your program design could be described more fully?

Add enough detail so your proposal ends on the last page.